Our Philosophy


 

The concept of modern luxury is evolving and we as a brand, stand for Alternate Luxury. Alternate Luxury is about actively choosing smaller brands that engage in practices of creativity, care and consciousness. The mindful creation process includes intentional decision making at every step. Some core values to think about: whose hands did it pass through during the making process? What is the design philosophy? How are the production processes made more ethical and sustainable? What is the social impact? In today’s time, it is a true luxury to have other humans create an object from start to finish. The process begins with design thinking and problem solving, to realizing the final vision and bringing it to life. It is no small feat to be unique and one of a kind. The limited number of designs created, gives you an opportunity to be a proud owner of a special treasure. It is essential to really fall in love with the holistic being of an object, so we can live with it longer and be kinder to our planet.

At MeemWare we believe in the autonomy of a medium. We embrace the beautiful patina of polymer clay instead of resisting its naturally occurring textures. The juxtaposition of smooth with the uneven creates a harmonious design. Each piece is considered an individual art piece, which is sculptural and truly one of a kind. 

Our method also takes inspiration from the Japanese Kurinuki technique. Kuri Nuki is a traditional Japanese form of hand-building. The word literally means ‘carving out’ and traditionally involves shaping a solid block of clay, to create a vessel. We use this technique to encourage the idea of spontaneity and being ‘alive’, as the work focuses on the interactions and marks of the maker. These marks are intentional and are of great value to the entirety of the piece. The more raw, textural and sculptural, the more successful a finished piece is believed to be.

ETHICALLY HANDMADE:

MeemWare products are handmade by Minahil Bukhari in Vancouver, Canada and are created in small batches. Little imperfections such as small bubbles or tiny marks add to the character of this medium — it is the nature of being handmade, meaning you are acquiring a truly unique piece.

We engage in waste-conscious processes leading to minimal waste in the making of our products. Special consideration is also given to recyclable and reusable packaging for all our orders.

 

MeemWare Handmade
    HERITAGE:

    MeemWare is inspired by traditions of ornamentation and markings that empowered feminine beauty, identity and histories across the lands of Bukhari's ancestors. The art on their bodies told tales of the enriched past. Jewelry and facial tattoos symbolized the collective memory of a people. From the valleys of Amazigh, to the deserts of Arabia, the lush pastures of the fertile crescent to the mountains of the Indus region, these patterns were derived from nature to adorn women’s bodies. MeemWare embodies that collective spirit of empowerment, adornment and symbolism.

    The designs take their cues from nature, places and stories to strengthen and highlight one’s individuality - enabling an outward expression of the strong inner self. MeemWare objects enable design-conscious choices to make everyday styling an aesthetically elevated experience.

    Beauty in StrengthHonouring Conscious CareNurturing New PerspectivesCelebration of IndividualityDelight in ImperfectionEmbracing Interwoven Identities